Many news organizations, like newspapers, TV and radio stations, are in a frenzy to reinvent themselves to keep up with these changes. You know, the fabric of the community is directly affected and improved by the amount of local news there is, you know. IMPORTANCE OF RURAL MARKETS Today rural markets are providing substantial market share to consumer goods firms due to increase in purchasing power of rural population. But theres probably more there than I would venture most people are reading every day. Through circulation the interest of readers in the newspaper is raised. It may be praised one week and dog-cussed the next, but it is not only impossible, but really not important that it be liked. Every town with a school needs a newspaper.". So I do go on the web just to read it, thats about the only time Im ever on the compute, quite frankly. Credit:Ian Kenins. It simply isnt. Same thing, I think, that the U-Ts seeing, you know, revenues are increasing. The condition of roads, bridges and other infrastructure is a major problem for 36% of urban, 27% of suburban and . You know, youre looking at, in the print side, an industry thats been very hierarchical, conservative, slow-moving, controlled and, you know, those qualities do not lend themselves to todays environment. This makes it easy for such reporters to understand the basic news needs of that community with a view to writing to appeal to the target audience. Anyone want to jump in there? It starts out mildly accurate to perfectly accurate. To some in social work and beyond, the news that ruralitythe condition of being ruralstill exists in the United States may be a surprise.That this book is published by Columbia University Press, in many ways the most obviously urban of university presses . It is a very good channel for meaningful practice of rural journalism. You know, we, as journalists, are responsible for guarding the public trust, right? DAWSON: now thats her full time beat. And thats why right now for us, the delivery piece is not what were going to spend a lot of time and attention on because we cant affect that change. KARLO: And looking at investigating these types of stories. If it werent for the difficulties of going through it, this is one of the most exciting times weve ever seen in this business. JEFF LIGHT (Editor, San Diego Union-Tribune): Thank you. That is why this country is called agricultural. BARBARA (Caller, Vista): Yes, hi there. Dozens of jobs at regional radio and TV stations have been similarly affected. //-->